On this episode of Tips Appreciated, we have Michelle and Amanda of @Eat.Shop.Love.AB on Instagram to talk about marketing tips and strategies for small businesses, how to best use social media as a marketing tactic, and how to tell your story authentically. They speak on the many benefits of using social media to grow awareness of your small business and how to maximize the impact of your marketing budget so that you get the most bang for your buck!

Michelle and Amanda also share their thoughts on how social media influencers and micro influencers are being used as a marketing tactic, as well as the main challenges small businesses face in marketing and branding.

Did you know?  If every Calgary household spent $10 a month buying local, the Calgary economy would get a GDP boost of $52 million and that would generate an additional 823 jobs in the city!

Like Michelle and Amanda say, don’t pressure yourself too much to buy local, it should be a feel-good act of contribution and support for your community. 

If you’re a fan of good food and candid conversations about travel, business, and of course, food… SUBSCRIBE to our channel: www.youtube.com/c/nomtrips

Skip to: 0:00 Intro

Skip to: 1:24 About Michelle, Amanda, and why they started @Eat.Shop.Love.AB

Skip to: 3:28 About A2 Marketing

Skip to: 5:18 Why small businesses struggle with marketing

Skip to: 7:43 What does “local business” mean to you? + Misconceptions with franchises

Skip to: 10:38 How do you find local small businesses?

Skip to: 12:58 The importance of social media to businesses: Should social media be the primary marketing tactic for small businesses?

Skip to: 16:54 Tips for authentic storytelling and copywriting for small businesses

Skip to: 20:59 Candid thoughts on social media influencers + What makes a good influencer

Skip to: 22:59 Benefits of utilizing micro influencers

Skip to: 23:45 The personal impacts of supporting small businesses

Skip to: 30:53 Finding balance in supporting big and small businesses + The importance of tipping curbside and delivery drivers

Skip to: 33:36 How to reach out to Amanda and A2 Marketing

Skip to: 34:28 How to reach out to and work with @Eat.Shop.Love.AB

Skip to: 36:17 Changing your branding and voice

Skip to: 37:40 Explaining their first Instagram post

Skip to: 39:53 Outros

Connect with Michelle and Amanda!

Follow them on Instagram: www.instagram.com/eat.shop.love.ab Visit A2 Marketing’s website: www.a2mktg.com Follow A2 Marketing on Instagram: www.instagram.com/a2mktg

Small Businesses Mentioned:

Oodle Noodle: www.oodlenoodle.ca Famoso: www.famoso.ca Boston Pizza: www.bostonpizza.com Whistle & Flute: www.whistleandflute.com Skip the Dishes: www.skipthedishes.com H&W Produce: www.handwproduce.com Sea Change Brewing Co.: www.seachangebeer.com Situation Brewing: www.situationbeer.com Crum Coffee Bar: www.crumcoffeebar.com El Gringo Foods: www.elgringofoods.com Lulu Cookies: www.lulucookies.com

Connect with us!

Visit our website: www.nomtrips.com Follow us on Instagram: www.instagram.com/nomtrips Follow us on Twitter: www.twitter.com/nomtrips Connect with us on Facebook: www.facebook.com/nomtrips